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Scalable Infrastructure Transforms Global Ad Tech Operations

Redapt delivered a seamless, modern infrastructure overhaul for the advertising technology company, facilitating custom design, assembly, installation, and optimization of scalable systems while removing outdated hardware. This process ensured minimal downtime and maximum performance.

TL;DR

Infrastructure Evolution Powers Global Ad Tech Success

The advertising technology company excels in real-time bidding, connecting agencies and advertisers with precise, data-driven insights. Facing growing demands and outdated infrastructure, the company collaborated with Redapt to innovate and scale its global operations. Together, they implemented end-to-end modern infrastructure solutions, delivering unparalleled performance and preparing the company for future growth. Redapt’s expertise ensured the seamless deployment of advanced systems while maintaining efficiency. Today, the company’s infrastructure meets current client demands and provides the foundation to adapt quickly to an evolving digital ad ecosystem.

The advertising technology industry thrives on speed and precision, relying on cutting-edge infrastructure to process millions of transactions per second. With competitive pressure at an all-time high, companies must invest in scalable, efficient, and reliable systems to remain leaders in this space. Real-time bidding and data analytics are the cornerstones of success, requiring continuous technological innovation. Redapt’s solutions enable companies to adapt faster with reduced latency and improved performance, empowering them to achieve their business goals. Robust, scalable infrastructure is not just a tool—it's the key to thriving in a competitive market.

1
The Problem

The advertising technology company faced significant challenges due to its aging infrastructure, which struggled to support its rapid operations and high-performance requirements. Latency issues and inconsistent system performance hindered internal efficiency and customer satisfaction, jeopardizing their competitive edge in a fast-paced industry. The existing data infrastructure needed scalability, making it challenging to meet current demands and anticipate future growth. This created operational bottlenecks and posed a critical risk for timely, reliable, real-time bidding services to their clients.

2
The Solution

Redapt provided a comprehensive solution to modernize the advertising technology company’s infrastructure. The team designed advanced custom rack systems for new data centers, assembling and testing them at the Integration Center for readiness upon delivery. Outdated systems were removed and responsibly recycled, clearing the path for efficient deployments. Redapt facilitated white glove delivery, seamless installation, and energization of the hardware to ensure minimal downtime. This end-to-end approach enabled a scalable infrastructure, optimized performance, and empowered the company to adapt efficiently to future demands.

3
The Outcome

The partnership with Redapt empowered the advertising technology company to deploy data centers efficiently across the globe, significantly improving performance and reducing latency. Its new scalable infrastructure supports current operations and future growth demands, ensuring a competitive edge in the fast-paced ad tech market. By relying on Redapt’s ongoing management and support services, the company avoids the complexity and expense of building a large internal infrastructure team, ensuring optimal system performance while remaining focused on delivering value to its clients.

SOLUTION DEEP DIVE

Seamless Infrastructure Integration for Ad Tech Excellence

Redapt executed a comprehensive infrastructure overhaul, delivering custom-designed solutions to optimize performance and scalability. With meticulous preparation, deployment, and ongoing support, the advertising technology company achieved reliable, future-ready data centers with minimal downtime.

what the company needed
Custom Rack Design for Global Operations
  • Tailored scalable rack configurations to meet each data center’s regional requirements.
  • Focused on immediate performance improvements and long-term scalability.
what the company needed
Streamlined Hardware Assembly and Testing
  • Pre-assembled and rigorously tested equipment for operational readiness.
  • Reduced risks and ensured smooth deployments upon delivery.
what the company needed
High-Touch Delivery and Installation Services
  • Provided white glove delivery and seamless energization for immediate use.
  • Minimized downtime to sustain business continuity.
what the company needed
Reliable Post-Deployment Support
  • Ensured optimal uptime with ongoing infrastructure monitoring and repairs.
  • Removed the need for an extensive internal support team.
what the company needed
Effortless Transition with Sustainability Practices
  • Removed and responsibly recycled outdated infrastructure without disrupting operations.
  • Enabled environmentally conscious hardware transitions.
THE OUTCOMES

Seamless Infrastructure Integration for Ad Tech Excellence

Redapt executed a comprehensive infrastructure overhaul, delivering custom-designed solutions to optimize performance and scalability. With meticulous preparation, deployment, and ongoing support, the advertising technology company achieved reliable, future-ready data centers with minimal downtime.

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Improved Global Performance

Reduced latency and enhanced system speed to support real-time bidding and client demands.

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Future-Scalable Infrastructure
Established systems capable of adapting to evolving business growth and technological needs.

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Seamless Global Deployments
Minimized downtime and ensured smooth, reliable implementation of advanced infrastructure globally.

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Sustainable Hardware Management
Removed and recycled outdated hardware responsibly, aligning with eco-friendly business initiatives.

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CONCLUSION

Empowering Growth Through Scalable Infrastructure Innovation

The advertising technology company’s partnership with Redapt redefined its global operations. By modernizing infrastructure, improving performance, and enabling adaptability, they’ve positioned themselves for sustainable growth and seamless scalability. With Redapt’s ongoing expertise, they are addressing today's challenges and are fully equipped to capitalize on future technological advancements, delivering exceptional client experiences at every stage.

Strategic partnerships with Redapt provide impactful solutions tailored to your business needs. What transformation do you envision? Connect with us today to explore how we can help.

Your trust and confidentiality are our top priorities. Redapt prioritizes and protects our customer’s privacy, so we don’t publicly disclose account names or other identifiable information. We are eager to share our successes and are happy to provide specific referrals or case studies upon request.

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