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Driving Cost Efficiency in Advertising Technology Solutions

A global player in the advertising industry faced mounting cloud costs as their business scaled. Their innovative advertising technology platform required a cost-efficient, scalable solution. With Redapt's guidance, they transitioned to a sustainable cloud environment, optimizing operations and forging a strategic partnership with Google Cloud. The result? Dramatic cost savings, improved infrastructure flexibility, and a platform fully aligned with their growth ambitions. This collaboration empowered the customer to thrive in a competitive and fast-paced industry while maintaining a commitment to innovation and technological excellence. 
Turning Challenges Into Opportunities

Fueling Innovation with Strategic Cloud Partnerships

As an advertising leader, the customer delivers cutting-edge technology that powers programmatic ad solutions. Their platform's scalability and efficiency are critical as businesses increasingly demand targeted and automated ad delivery. By integrating advanced cloud solutions, they ensure cost efficiency and operational flexibility, enabling them to remain at the forefront of the industry. 

AdTech is a fast-paced, high-growth industry requiring scalable technology and efficient cloud platforms. Businesses need solutions capable of managing high data loads and ensuring low-latency performance. Strategic partnerships with leading cloud providers enable leaders in this field to deliver results while controlling costs, ensuring these platforms remain competitive in a saturated and demanding market. 

1
The Problem
The advertising company was struggling with an unsustainably high cloud spend to operate their AdTech platform. This upward trend in costs threatened their profitability and hindered the scalability necessary for growth in the programmatic ad space. They faced the challenge of finding a cloud provider that could meet their cost reduction goals while offering the flexibility and tools required to support their expanding operations effectively. 
2
The Solution
Redapt conducted a detailed cost analysis using tools like Cloud Physics to identify cost-effective cloud solutions. The recommendation was to migrate their platform to Google Cloud, a leader in AdTech platforms. This initiative involved a pilot program to test cost savings, followed by full migration. With modernized services and tools like Google Kubernetes Engine (GKE), infrastructure flexibility and operational efficiency were significantly improved, ensuring the customer's business objectives were aligned with their new platform. 
3
The Outcome
The cloud migration brought immediate results, reducing monthly costs while maintaining high platform performance. The customer gained robust scalability tools like the GKE framework, enabling seamless growth. Additionally, partnering with Google Cloud provided access to cutting-edge AdTech solutions, further strengthening their position in the market. This collaboration empowered the advertiser to deliver innovative solutions to their clients while ensuring operational sustainability and greater industry competitiveness. 
SOLUTION DEEP DIVE

Optimizing AdTech Infrastructure Through Cloud Modernization

Redapt partnered with the customer and Google to execute a cost-focused cloud migration, transitioning their AdTech platform to Google Cloud while modernizing services for enhanced scalability and performance. 
what the company needed
Comprehensive Cost Analysis
  • Used tools like Cloud Physics for objective TCO evaluation. 
  • Demonstrated forecasted savings to align business goals. 
what the company needed
Strategic Pilot Migration
  • Tested partial migration to evaluate operational improvements. 
  • Validated immediate cost savings and scalability. 
what the company needed
Full-Scale Platform Migration
  • Automated provisioning with HashiCorp Terraform. 
  • Deployed Google Kubernetes Engine (GKE) for infrastructure optimization. 
what the company needed
Service Modernization
  • Transitioned legacy virtual machines (VMs) to container-based services. 
  • Ensured superior flexibility and alignment to tech advancements. 
THE OUTCOMES

Unlocking Potential with Optimized Cloud Infrastructure

The migration yielded reduced cloud costs, improved platform scalability, and access to advanced AdTech tools. This collaboration positioned the customer as a leader in innovation and operational efficiency. 

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Reduced Costs 
Achieved significant monthly cloud savings without impacting platform performance. 

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Enhanced Flexibility 
Leveraged tools like GKE to provide infrastructure scalability. 

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Operational Efficiency 
Optimized services with automation and container-based management. 

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Strategic Partnership 
Built a long-term collaboration with Google Cloud to support sustained growth. 

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CONCLUSION

Empowering Growth Through Collaborative Partnerships

This advertising pioneer’s cloud migration transformed their approach to scalability and cost management. Redapt’s expertise and collaboration with Google enabled immediate savings and built a foundation for sustainable growth. By leveraging advanced tools and robust partnerships, the customer is now better equipped to drive innovation and success in the highly competitive AdTech space, ensuring they continue to deliver superior solutions for their clients. 

What could you achieve with trusted experts like Redapt? Connect with us to unlock your business’s potential and secure a foundation for the future. 

Your trust and confidentiality are our top priorities. Redapt prioritizes and protects our customer’s privacy, so we don’t publicly disclose account names or other identifiable information. We are eager to share our successes and are happy to provide specific referrals or case studies upon request. 

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